The Breyers Blasts! ® line features 18 varieties exploding with your family's favorite candy and cookie brands, with six new flavors in 2012 including REESE’S® Chocolate, Golden OREO®, OREO® Birthday Blast! (Limited Edition), Klondike® Krunch, S’mores and Banana Split (check out for information on the whole range). Family fun with Breyers Blasts!®īreyers® is giving families a reason to celebrate with blasts of flavor and fun. Today, Unilever continues to own and manage Breyers® and is based in Englewood Cliffs, N.J. In 1993, Unilever bought Breyers® Ice Cream from Kraft and made it part of the Gold Bond-Good Humor Ice Cream Company in Green Bay, Wisconsin, renaming the company the Good Humor-Breyers® Ice Cream Company. In 1926, Breyers® Ice Cream Company became a division of the National Dairy Products Corporation (NDPC), a growing organization of well-known brands.
Breyer’s son, Henry, incorporated the business in 1908 and continued his father’s commitment to produce high quality ice cream.īy 1918, Breyers® Ice Cream Company was producing more than a million gallons of ice cream a year and shipping it to New York City and Staten Island, New York Newark, New Jersey and Washington, D.C. In 1896, 30 years after Breyer made his first gallon of ice cream, his family set up its first wholesale manufacturing plant. Breyer continued to make all of the ice cream in the back of one of the shops, cranking it by hand and delivering it with his horse-drawn wagon. Within a short time he and his family opened four more shops. Word spread quickly, and Breyers® Ice Cream was soon declared Philadelphia’s best.īreyer opened his first retail ice cream shop in 1882. He sold it to his neighbors with the promise that his ice cream was made with the finest ingredients. It was a special ice cream consisting of rich cream, pure cane sugar, fresh fruits, nuts and other flavors – some of the very same ingredients used today. Breyer of Philadelphia hand-cranked his first gallon of ice cream. Some variations, such as the Breyers brand version, contain a “marshmallow swirl” as opposed to regular marshmallows.In 1866, as America recovered from the Civil War, William A. Over the years after the inception of the flavor, many companies would try to imitate or mix in other ingredients such as various nuts, fruits, and toppings, but the original combination proved to be the most popular. This style was developed by Dreyer's lead chemical engineer and dairy chef Noah Holladay and proved difficult to produce due to the nature of freezing and preserving various mixed ingredients. By blending numerous ingredients such as chocolate ice cream, nuts, and marshmallows, the rocky road flavor was one of the first types to mix in the materials together. The original Rocky Road ice cream used chocolate ice cream with no chocolate chip pieces. " Alternatively, Fentons Creamery in Oakland claims that William Dreyer based his recipe on a Rocky Road-style ice cream flavor invented by his friend, Fentons' George Farren, who blended his own Rocky Road-style candy bar into ice cream however, Dreyer substituted almonds for walnuts. After the Wall Street Crash of 1929, Dreyer and Edy gave the flavor its current name "to give folks something to smile about in the midst of the Great Depression. Later, the walnuts would be replaced by pieces of toasted almond.
Though there are variations from the original flavor, it traditionally comprises chocolate ice cream, nuts, and whole or diced marshmallows.Īccording to one source, the flavor was created in March 1929 by William Dreyer in Oakland, California when he cut up walnuts and marshmallows with his wife's sewing scissors and added them to his chocolate ice cream in a manner that reflected how his partner Joseph Edy's chocolate candy creation incorporated walnuts and marshmallow pieces. Rocky road ice cream is a chocolate flavored ice cream. Three scoops of rocky road ice cream, with a chocolate cookieĬhocolate ice cream, nuts, and marshmallow
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